Smart AdServer signs a pan-european agreement with MEETIC

Smart AdServer signs a pan-european agreement with MEETIC

the best European dating website has opted for Smart AdServer to handle each of its web marketing campaigns in France and European countries

Paris, – Smart AdServer, a player that is leading European countries in adserving and electronic marketing, announces that MEETIC, the key European dating agency, has opted for its marketing way to deliver every one of its display promotions in European countries and optimise its campaign to recruit brand brand brand new people.

Created in 2002 by the French born Marc Simoncini, MEETIC may be the leading European dating agency. Providing two services that are different dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 European countries (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, the uk, Germany, Portugal, Poland, Norway together with Netherlands) and Latin America, MEETIC comes in 13 languages. With 945,000 members, and after the buyout associated with European tasks of their competitor (the united states team IAC and international frontrunner) final February, MEETIC happens to be the benchmark for internet dating in European countries. It really is in specific compliment of a dynamic online recruitment policy that MEETIC happens to be in a position to be market frontrunner, across European countries. From the energy of the total outcomes, MEETIC made a decision to carry on its expansion in European countries.

Being mindful of this, MEETIC had been searching for a well balanced, scalable and revolutionary solution that is technological handled by a group of professionals, that makes it feasible, from the one hand, to handle and harmonise most of its promotions to win new business and improve client commitment in European countries, as well as on one other to analyse performance and quickly determine any profits on return. After examining all leading technologies when you look at the advertising host market, MEETIC find the Smart AdServer advertiser solution, in specific for the enhanced functions and user friendliness that is real. Additionally, MEETIC’s specific major acquisition issues needed a response that is personalised. Smart AdServers capacity to develop customised functions with very high added value services of targeting, reporting and monitoring had been consequently a determinant criterion for MEETIC.

Now boasting MEETIC among its new clients, Smart AdServer has strengthened its place as a benchmark player when you look at the French and European areas. “We are pleased to announce the signing of the pan-European agreement with one of many biggest advertisers in European countries. This agreement fits completely with this worldwide development strategy, and bears witness into the undeniable competitive benefits and readiness of Smart AdServer“, states Cyrille Geffray, the Managing Director of Smart AdServer. “This signing is a powerful sign not just for all of us nevertheless the market that is entire. The greatest players, advertisers, news agencies and marketing homes are actually prepared to imagine an alternate to old-fashioned solutions that are adserving. They have been seeking more partners that are innovative to aid their tasks. In a environment that is increasingly competitive that the web marketing market is dominated by three key players, Smart AdServer’s independency from some of these leaders can be reassuring.”

Among its customers are big news agencies such as for example Zed electronic, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … because well as a big amount of web sites and organizations, including PIXmania, Reed company, Axel Springer Hungary & Poland, broadcast Canada, MSD worldwide, Wolters Kluwer, Los Angeles Vanguardia, Canal+, Curse Gaming, Amiado…

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